Course Description

This is an introductory course for real estate professionals who want to learn how to prepare or understand market analyses. Participants will be taught the general requirements and data sources necessary to conduct a market study and how this influences the acquisition, financing and development decision-making process. Guest speakers from various industry sectors will provide their insights on relevant and current topics. Case studies will be utilized, and a local market study outline will be prepared as part of the course. Sophisticated quantitative analysis is not required. There will also be a group current events presentation and reviews of ongoing and terminated transactions.

Topics: Elements of a market study; finding and utilizing data; critical differences in market studies between industry sectors; market study utilization and requirements from the lender, broker and investor/developer perspectives; specific discussions on residential, mixed use, retail, and office projects; how market information is utilized to create a successful project; and a simplistic purchase decision model.

Typically offered in January and April


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Applies Towards the Following Certificates

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Section Title
Fundamentals of Market Analysis
6:00PM to 8:30PM
Apr 09, 2024 to May 28, 2024
Schedule and Location
Contact Hours
Delivery Options
Course Fee(s)
RE Tuition non-credit $795.00
Available for Credit
0 to 2 units
Reading List / Textbook
No texts required for the course. Additional materials will be distributed in class. 
Section Notes

At least one class will be held “on site” in the Boston area for direct contact and relevance to a case study.

Section Materials
  • (Mandatory) HBS Case Study #813-182 - "Pinckney Street"  by William J. Poorvu, Arthur I Segel, John H. Vogel, Jr., Lisa Strope and Erich Dylus
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