Course Description

This is an introductory course for real estate professionals who want to learn how to prepare or understand market analyses. Participants will be taught the general requirements and data sources necessary to conduct a market study and how this influences the acquisition, financing and development decision-making process. Guest speakers from various industry sectors will provide their insights on relevant and current topics. Case studies will be utilized, and a local market study outline will be prepared as part of the course. Sophisticated quantitative analysis is not required. There will also be a group current events presentation and reviews of ongoing and terminated transactions.

Topics: Elements of a market study; finding and utilizing data; critical differences in market studies between industry sectors; market study utilization and requirements from the lender, broker and investor/developer perspectives; specific discussions on residential, mixed use, retail, and office projects; how market information is utilized to create a successful project; and a simplistic purchase decision model.

Typically offered in January and April

Applies Towards the Following Certificates


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Section Title
Fundamentals of Market Analysis
6:00PM to 8:30PM
Jan 21, 2020 to Mar 10, 2020
Schedule and Location
Contact Hours
Delivery Options
Course Fee(s)
RE Tuition non-credit $725.00
Reading List / Textbook

HBS Case Study #813-182 - "Pinckney Street" 

Textbooks for the Center for Professional Education are available at the BU Bookstore, 910 Commonwealth Bookstore.  You can also order them online at https://bu.bncollege.com/shop/bu/home

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